Skinfood Black Sugar Strawberry Mask DEMO and First Impression Review! | What the ***K?

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Welcome to What the ***K! Testing out Korean beauty products is a LOT of fun, so I figured we could do it together! Today I’m testing the Skinfood Black Sugar Strawberry Mask (! We’ll talk about value, ingredients, and test it out to see the pros and cons!

UPDATE ON INGREDIENTS: I just received this email from SkinFood. There is NO difference between the ingredients in the SkinFood Strawberry Mask at Ulta vs. other places. There is a MISTAKE on Ulta’s website! See below!

Hi Jen,

I am reaching out from SKINFOOD. We recently came across your video on our Black Sugar Strawberry Mask Wash Off and found that you had discovered some ingredient discrepancies on Amazon and Ulta. First, we want to say “Thank You” for catching those ingredient list discrepancies on Amazon and Ulta! We also want to clarify that there is no change in our formulation and that the ingredient list on is incorrect – it actually happens to be for our Black Sugar Honey Mask Wash Off! We are working to get those errors changed as soon as possible and up to date.

Thank you again for catching those discrepancies and hope that this clears things up!

If you have any other questions, feel free to reach out!

Keep Feeding Your Skin,

The SKINFOOD Care Team


Want to see more? Click the What the ***K Playlist! –

Time Stamps
Product Details – 0:32
Cruelty Free? – 1:05
Product Claims – 2:25
Ingredient Analysis – 2:50
Ingredient Discrepancies – 5:22
Product Demo – 6:10
Final Thoughts – 9:38

Additional Information
theKLog about South Korean cruelty free status –
Logical Harmony’s Pending List –
Huff Post’s Article About Sugar in skin care –

Purchase Links

Amazon –
iHerb –
Ulta –

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Categories: Beauty Care


  1. Geeky Chic
    Geeky Chic 4 June, 2017, 23:12

    Oo that one sounds really nice. I have a couple other scrubs to go through and then I want to check this one out

    Reply this comment
  2. Deirdre Saoirse Moen
    Deirdre Saoirse Moen 4 June, 2017, 23:12

    The order of ingredients commonly does differ between Korean and American versions of the same product due to different labeling laws, but this sounds like a formulation change. I'm guessing Ulta has the newer formulation. If they drop the strawberry seeds, I'm dropping this mask entirely. 🙁

    Edited to add: In K-beauty, this is an exfoliating step mask, rather than a hydrating mask later in the routine. So this would be before moisturizing steps, even though it has some moisturizing ingredients.

    Reply this comment
  3. smashb13
    smashb13 4 June, 2017, 23:12

    The Skinfood Pineapple Peeling Gel is the bomb! I get it at Ulta they sell the line including this strawberry mask.

    Reply this comment
  4. Black_Canary 1241
    Black_Canary 1241 4 June, 2017, 23:12

    I absolutely love this product-this in conjunction with a Korean skin care regime has made my skin look better than it ever has.

    Reply this comment
  5. lily Barr
    lily Barr 4 June, 2017, 23:12

    Great videos.
    Green tea.

    Reply this comment
  6. makeupismydrug101 Digna
    makeupismydrug101 Digna 4 June, 2017, 23:12

    is so weird cause the skin foods websites shows that ulta is one of their retailers. i love skins foods as a brand. my favorite is the peach toner and serum.

    Reply this comment
  7. Ashley Mcdole
    Ashley Mcdole 4 June, 2017, 23:12

    cooling mask

    Reply this comment
  8. Carrie Goldsberry
    Carrie Goldsberry 4 June, 2017, 23:12

    Have you tried the Dr Brandt Magnetic Mask? That one is amazing!

    Reply this comment
  9. AquaSiren822
    AquaSiren822 4 June, 2017, 23:12

    I'd like to see you try the cooling one!!

    Reply this comment
  10. Tangee Keys-Marcy
    Tangee Keys-Marcy 4 June, 2017, 23:12

    I love your new sign in the background.

    Reply this comment
  11. MaddiedeVillada
    MaddiedeVillada 4 June, 2017, 23:12

    Just buy yourself a bottle of strawberry seed oil :). Good for oily skin when you have a breakout and it soothes the skin if you are dry. And cheaper than this mask :P.

    Reply this comment
  12. stephanie m
    stephanie m 4 June, 2017, 23:12

    Your skin looks great from it but your skin always looks great so it's hard to tell but I think I see a subtle difference. Like maybe a glowy smoothness. I want to try now and I'm a die hard exfolikate fan. Just not from ulta.

    Reply this comment
  13. meghan mondschein
    meghan mondschein 4 June, 2017, 23:12

    I was waiting for this all night (live in germany) so yay I thought there wasn't going to be one!

    Reply this comment
  14. Miss Alyssa
    Miss Alyssa 4 June, 2017, 23:12

    Your skin looked so much brighter after you used the mask!! It looks really good!

    Reply this comment
  15. Hanan Alqattan
    Hanan Alqattan 4 June, 2017, 23:12

    i love skinfood skin care products.. plain black sugar mask is my favourite.. i will try the strawberry one next.. thank you jen.. love your channel 🌺

    Reply this comment
  16. christine ronewicz
    christine ronewicz 4 June, 2017, 23:12

    your skin looked great…😊 I vote green tea…😊

    Reply this comment
  17. Kylie D.
    Kylie D. 4 June, 2017, 23:12

    Can you please do the charcoal mask?

    Reply this comment
  18. Amy Louwho
    Amy Louwho 4 June, 2017, 23:12

    I have the Skin Food Egg Pore mask and love it. It actually minimizes my pores. I use the PTR Moor Mud mask to actually clean out my pores and the Skin Food to minimize them. Would definitely try more of their products.

    Reply this comment
  19. Philisa Hobbs
    Philisa Hobbs 4 June, 2017, 23:12

    I would like to see the cooling mask next week 🙂

    Reply this comment
  20. Anastacia Burns
    Anastacia Burns 4 June, 2017, 23:12

    Just as a note, I've also heard that South Korea is banning eating dog meat as well. I'm not sure when, but if they are going cruelty free cosmetics in 2018 I'm assuming it will be soon. <3

    Reply this comment
  21. Sarah
    Sarah 4 June, 2017, 23:12

    Your shirt! Sending love from Maryland! 🦀

    Reply this comment
  22. Rebecca Hollis
    Rebecca Hollis 4 June, 2017, 23:12

    Oh man I just bought this from ulta too 🙁. Good review

    Reply this comment
  23. Shannon P
    Shannon P 4 June, 2017, 23:12

    I vote for the Green Tea mask. Just because….I have no real reason. 🙂

    Reply this comment
  24. Bach
    Bach 4 June, 2017, 23:12

    Love these what the k reviews. They're one of my favorite videos that you do.

    Reply this comment

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